Terms of Service

TERMS OF SERVICE

AI Bridge Club Ltd

Last Updated: January 2025

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1. INTRODUCTION AND ACCEPTANCE

1.1 Agreement to Terms

Welcome to AI Bridge Club Ltd ("we", "us", "our", "AI Bridge Club"). These Terms of Service ("Terms") constitute a legally binding agreement between AI Bridge Club Ltd (Company Number 16889036) and you ("Client", "you", "your") governing your use of our AI automation services.

By doing any of the following, you agree to these Terms:

- Signing a service agreement or proposal

- Checking an acceptance box on our website

- Making a payment for our services

- Using any of our AI automation services

- Accessing systems we provide

If you do not agree to these Terms, you must not use our services.

1.2 Who Can Use Our Services

Our services are intended for:

- Businesses only: We provide B2B (business-to-business) services

- UK-based entities: Primarily serving businesses operating in the United Kingdom

- Authorised representatives: You must have authority to bind your business to these Terms

- Age 18+: You must be at least 18 years old

We do not provide services directly to consumers for personal use.

1.3 Company Information

Legal Name: AI Bridge Club Ltd

Company Number: 16889036

Registered Address: 1 Sandy Lane, Winterley, Sandbach, Cheshire CW11 4RH

Contact: 07366 926333

Email: [email protected]

Website: https://aibridgeclub.com

1.4 Document Structure

These Terms should be read alongside:

- Privacy Policy - How we handle personal data

- Service Agreement - Specific services, pricing, and deliverables

- Data Processing Agreement (DPA) - Data protection obligations (for services involving customer data)

- Acceptable Use Policy - Rules for using our systems

In case of conflict, the order of precedence is: Service Agreement > DPA > Terms of Service > Privacy Policy.

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2. SERVICES DESCRIPTION

2.1 Overview

AI Bridge Club provides AI-powered business automation services to small and medium-sized enterprises (SMEs) in the UK. Our services leverage artificial intelligence to automate customer communication, lead generation, appointment booking, and marketing activities.

2.2 Core Services

AI Chatbots

- 24/7 automated customer service and sales conversations

- Multi-platform integration (website, SMS, Facebook, Instagram, WhatsApp)

- Lead capture and qualification

- Appointment booking

- Custom conversation scripts

- Analytics and reporting

AI Voice Agents

- Inbound call answering and routing

- 24/7 availability for phone enquiries

- Appointment scheduling via phone

- Sales and customer support conversations

- Call recording and transcription

- CRM integration

AI Social Media Management

- Content creation and posting across multiple platforms

- Engagement management (comments, messages)

- Hashtag research and optimization

- Analytics and performance reporting

- Monthly content calendars

- Brand-aligned messaging

AI Smart Websites & Funnels

- Lead-optimised website design

- Integrated AI chatbots and voice agents

- Automated lead nurture campaigns

- Online booking and calendar management

- Review generation systems

- Multi-channel communication hubs

Business in a Box

- Comprehensive all-in-one automation system

- Full CRM implementation

- Advanced workflow automation

- Multi-channel marketing campaigns

- Reputation management

- Custom integrations

- Ongoing optimization and support

2.3 Technology Platform

Our services are delivered primarily through:

- GoHighLevel - Core CRM and automation platform

- Anthropic Claude - Advanced AI language model

- OpenAI ChatGPT - Conversational AI technology

- Third-party integrations - As required for specific services

You acknowledge that we rely on third-party technology providers and that service availability may be affected by their performance or availability.

2.4 What's NOT Included (Unless Specified)

Our services do NOT automatically include:

- Custom software development outside our standard offerings

- Direct access to third-party platforms (you may need your own accounts)

- Phone numbers for voice agents (charged separately at cost)

- Premium AI model usage beyond fair use limits

- Historical data migration from existing systems (may incur additional fees)

- Training for more than 2 users (additional training available)

- 24/7 human support (business hours support included)

2.5 Service Customisation

While we offer standard packages, services may be customised based on:

- Your specific business needs

- Industry requirements

- Integration with existing systems

- Scale and complexity

Customisations will be documented in your Service Agreement with associated pricing.

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3. SERVICE COMMENCEMENT AND SETUP

3.1 Onboarding Process

Step 1: Discovery and Planning (Week 1)

- Initial consultation and needs assessment

- Service scope confirmation

- Access requirements identified

- Timeline establishment

Step 2: Setup and Configuration (Weeks 2-3)

- Account creation and access provisioning

- System configuration per specifications

- Integration with existing tools (where applicable)

- Initial content/script creation

Step 3: Testing and Refinement (Week 3-4)

- Internal testing of all systems

- Client review and feedback

- Adjustments and optimizations

- User training provided

Step 4: Launch (Week 4)

- Go-live of services

- 2 weeks of enhanced monitoring

- Performance optimization

- Transition to ongoing support

Timeline: Standard setup takes 3-4 weeks from contract signature. Complex implementations may take longer (documented in Service Agreement).

3.2 Client Cooperation Requirements

You agree to:

- Provide timely access to required accounts, systems, and information

- Respond to requests within 3 business days to maintain project timeline

- Designate a primary contact with decision-making authority

- Review deliverables within agreed timeframes

- Provide feedback clearly and constructively

- Attend scheduled meetings or provide advance notice of conflicts

Delays caused by failure to meet these obligations may result in extended timelines and may not be grounds for refund or service credit.

3.3 Access and Credentials

What We Need: Depending on services, we may require access to:

- Social media business accounts (Facebook, Instagram, LinkedIn)

- Website hosting or CMS

- Existing CRM or email marketing platforms

- Phone system (for voice agent integration)

- Google My Business

- Payment processing systems

How We Handle Access:

- Credentials stored securely in encrypted password manager

- Access limited to personnel who need it

- Use of "business manager" or "partner" access where available (not personal credentials)

- Access removed upon service termination

- You can revoke access at any time (may impact service delivery)

Your Responsibilities:

- Provide admin-level access where required

- Use secure methods to share credentials (not unencrypted email)

- Notify us immediately if credentials are compromised

- Maintain ownership of all accounts (we don't create accounts in our name)

- Secure and maintain your GHL sub-account with strong passwords and 2FA

- Control who has access to systems we provide or configure

- Immediately revoke access for departed employees

- Accept full responsibility for all activities within accounts we provide access to

GHL Sub-Account Ownership and Security:

When we create a GoHighLevel (GHL) sub-account for you:

- You are the legal owner of the sub-account

- You have full administrative control and access

- We may have access to configure and maintain services

- You are solely responsible for securing the sub-account

- You must implement and maintain appropriate security measures

- All activities within your sub-account are your responsibility

- We are not liable for unauthorized access or security breaches on your sub-account

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4. FEES, PAYMENT, AND BILLING

4.1 Service Fees

Pricing Structure: Our services are typically priced on a monthly subscription basis:

- AI Chatbots: From £197/month

- AI Voice Agents: From £197/month + per-minute usage costs

- AI Social Media Management: From £299/month

- AI Smart Websites & Funnels: From £580/month

- Business in a Box: From £850/month

What's Included in Monthly Fee:

- Platform access and hosting

- Standard AI processing (fair use)

- Monthly support allocation (typically 2-4 hours)

- Regular performance monitoring

- Updates and improvements

- Security and maintenance

What Costs Extra:

- Setup/onboarding fees (typically £500-£2,000, one-time)

- Phone numbers for voice agents (cost + small markup)

- Call/SMS costs (billed at cost + small handling fee)

- Premium AI usage beyond fair use limits

- Additional user training beyond initial onboarding

- Custom development outside scope of standard services

- Urgent/emergency support outside business hours

- Historical data migration (quoted separately)

Specific pricing will be detailed in your Service Agreement.

4.2 Payment Terms

Setup Fees:

- 100% due upon contract signature before any work commences

- No setup work will begin until full setup fee is received

- Setup fees are separate from monthly subscription fees

- Monthly subscription billing begins upon service go-live

- Setup fees are NON-REFUNDABLE once paid (see Section 4.4)

Monthly Subscriptions:

- Billed monthly in advance on the same date each month

- First payment due upon service go-live

- Subsequent payments on the subscription anniversary date

- Payment methods: Bank transfer (BACS), Direct Debit, credit/debit card

Usage-Based Charges:

- Phone/SMS costs billed monthly in arrears

- Invoiced on subscription date for previous month's usage

- Minimum charges may apply (documented in Service Agreement)

Late Payments:

- Payment due within 7 days of invoice date

- Late payment fee: £25 or 5% of invoice (whichever is greater) after 7 days

- Services may be suspended after 14 days of non-payment

- Additional interest: 8% per annum above Bank of England base rate (Late Payment of Commercial Debts Act 1998)

- We reserve the right to terminate for non-payment after 30 days

4.3 Price Changes

Annual Review:

- Prices may be reviewed annually on contract anniversary

- We'll provide 60 days' notice of any price increases

- Increases typically limited to inflation (CPI) + 2%

- You may terminate within 30 days of price increase notice without penalty

Technology Cost Changes:

- If third-party platform costs increase significantly (>20%), we may pass through reasonable increases

- We'll provide 30 days' notice and documentation of cost increases

- You may terminate without penalty if you don't accept increases

Volume Discounts:

- Additional services may qualify for bundle discounts

- Long-term contracts (12+ months paid annually) may receive discounts

- Specific discounts documented in Service Agreement

4.4 Refund Policy

Setup Fees:

- Refundable ONLY if we fail to commence work within 14 days of payment AND you request refund within 21 days of payment

- NON-REFUNDABLE in all other circumstances including:

- Once setup work has commenced

- If client cancels during setup phase

- If client fails to provide required access/information

- If client cancels after service go-live

- If services are terminated for any reason

- Partial refunds NOT available under any circumstances

- Setup fees cover initial configuration, training, and onboarding costs which cannot be recovered

Monthly Subscriptions:

- No refunds for partial months

- Services continue until end of current billing period if cancelled

- Exceptional circumstances considered on case-by-case basis

Usage Costs:

- No refunds for usage already incurred (phone minutes, SMS, etc.)

Money-Back Guarantee: If specified in your Service Agreement:

- Typically 30-day satisfaction guarantee on new services

- Must document specific performance issues

- Must give us reasonable opportunity to remedy

- Refund of up to 1 month's subscription (not setup fees)

4.5 Taxes

All fees are exclusive of VAT (or other applicable taxes) unless stated otherwise. VAT will be added to invoices where applicable at the prevailing rate (currently 20% in UK).

You are responsible for any taxes arising in your jurisdiction based on your use of our services.

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5. CONTRACT TERM AND TERMINATION

5.1 Initial Term

Rolling Monthly Contracts:

- Services operate on a rolling monthly basis from go-live date

- No minimum commitment period

- Either party may terminate with 30 days' written notice at any time

- First month's subscription due upon go-live

- Subsequent billing on the same date each month

Optional Long-Term Contracts:

- 12-month contracts available with discounted rates (typically 10-15% discount)

- Early termination of long-term contracts incurs fee of 50% of remaining contract value

- Specific terms documented in Service Agreement

Trial Periods:

- We may offer trial periods at reduced rates

- Trial terms, duration, and conversion requirements documented separately

- Standard terms apply after trial period ends

5.2 Termination by Client

How to Terminate:

- Provide written notice via email to [email protected]

- Include account/service details and desired termination date

- Termination effective at end of notice period (minimum 30 days)

- Final payment due for full notice period

Early Termination:

- Rolling monthly: 30 days' notice, no penalty

- Long-term contracts: Per terms documented in Service Agreement (typically 50% of remaining value)

What Happens Upon Termination:

- Services continue until termination date

- Access to systems removed on termination date

- 30-day data retrieval period (see Section 9.4)

- Final invoice issued for any outstanding charges

- No refund of pre-paid subscription periods

- No refund of setup fees under any circumstances

5.3 Termination by AI Bridge Club

We may terminate immediately if:

- You breach these Terms and fail to remedy within 14 days of notice

- You fail to pay invoices for 30+ days

- You use services for illegal purposes

- You violate Acceptable Use Policy (see Section 8)

- You provide false or misleading information

- Your actions harm our reputation or operations

- You become insolvent or enter administration

Standard Termination:

- We may terminate with 60 days' notice for any reason (rare)

- You'll receive pro-rata refund for pre-paid unused services

- We'll provide assistance with transition to alternative provider

Service Discontinuation:

- If we discontinue a service entirely, we'll provide 90 days' notice

- We'll offer comparable alternative or assist with migration

- Pro-rata refund if no acceptable alternative

5.4 Effects of Termination

Immediately Upon Termination:

- Your access to systems is suspended

- AI services stop responding to customers

- Social media posting ceases

- Voice agents stop answering calls

- Scheduled campaigns are paused

Within 30 Days (Data Retrieval Period):

- You can download your data (see Section 9.4)

- Read-only access to historical data

- We provide data in standard formats (CSV, JSON, PDF)

After 30 Days:

- All client data permanently deleted from active systems

- Backups overwritten within 90 days

- Financial records retained per legal requirements (6 years)

- No further access to any systems or data

What Survives Termination:

- Payment obligations for services rendered

- Confidentiality obligations (Section 10)

- Intellectual property provisions (Section 7)

- Limitation of liability (Section 13)

- Dispute resolution procedures (Section 16)

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6. CLIENT OBLIGATIONS AND RESPONSIBILITIES

6.1 Lawful Use

You agree to:

- Use services only for lawful business purposes

- Comply with all applicable laws including data protection, marketing, communications, and industry-specific regulations

- Obtain necessary consents from your customers for data processing and communications

- Not use services for illegal, fraudulent, or harmful activities

- Not violate any third-party rights including intellectual property, privacy, or contractual rights

6.2 Data Protection Compliance

As the data controller for your customer data, you must:

- Have lawful basis to collect and process customer data

- Provide privacy notices to your customers explaining how their data is used

- Obtain necessary consents for marketing communications

- Honour data subject rights (access, deletion, etc.)

- Comply with UK GDPR and Data Protection Act 2018

- Sign our Data Processing Agreement (DPA)

- Only provide data you're legally entitled to share with us

6.2.1 Healthcare and Medical Services - CRITICAL REQUIREMENTS

If you provide healthcare or medical services:

MANDATORY DISCLAIMERS:

- You MUST implement disclaimers advising customers NOT to share sensitive health information via AI chatbots or voice agents

- You MUST advise customers to contact healthcare professionals directly for medical advice

- You MUST clearly indicate that AI systems are for administrative purposes only

PROHIBITED USES:

- AI systems must NOT provide medical diagnosis

- AI systems must NOT provide treatment recommendations

- AI systems must NOT handle emergency medical situations

- AI systems must NOT process sensitive health data without appropriate safeguards

COMPLIANCE REQUIREMENTS:

- You remain fully responsible for professional regulatory compliance (GDC, GCC, GMC, CQC, etc.)

- You must conduct appropriate Data Protection Impact Assessments (DPIAs)

- You must ensure AI usage complies with professional body guidelines

- You must maintain appropriate professional indemnity insurance

WE ARE NOT LIABLE for any medical or healthcare-related claims arising from AI system use.

You remain fully responsible for your data protection obligations. We cannot provide legal advice on your compliance.

6.3 Marketing and Communication Compliance

You agree to:

- Comply with PECR (Privacy and Electronic Communications Regulations)

- Have consent or legitimate basis for marketing communications sent through our systems

- Include opt-out mechanisms in all marketing communications

- Honor opt-out requests promptly

- Not send spam or unsolicited bulk communications

- Not make false or misleading claims in marketing content

- Comply with ASA (Advertising Standards Authority) guidelines

We reserve the right to suspend services if we detect non-compliant marketing practices.

6.4 Content Responsibilities

Content You Provide: You are solely responsible for:

- Accuracy of information provided to us

- Content you approve for chatbot scripts, social media posts, voice agent responses

- Images, videos, text, and other materials

- Ensuring you have rights to use all content

- Ensuring content is not defamatory, discriminatory, or illegal

Content We Create: For content we create on your behalf (social media posts, chatbot scripts):

- You retain approval rights before publication

- You're responsible for final approval

- We'll create content in good faith based on your brand guidelines

- You must review and approve before it goes live

- Once approved, you bear responsibility for published content

Prohibited Content: You may not use our services to distribute:

- Illegal, fraudulent, or deceptive content

- Content that infringes intellectual property rights

- Defamatory, discriminatory, or hateful content

- Sexually explicit or inappropriate content

- Content promoting violence or harm

- Malware, viruses, or malicious code

- Spam or unsolicited bulk messages

6.4.1 Knowledgebase and Training Content

Client Responsibility for Accuracy:

You acknowledge and agree that:

You are solely responsible for the accuracy, completeness, and legality of ALL content you provide to train or populate our AI systems, including:

- Business information and FAQs

- Product/service descriptions

- Pricing information

- Policies and procedures

- Training documents

- Knowledgebase articles

- Company background information

We are NOT responsible for:

- Errors or inaccuracies in client-provided content

- Outdated information you fail to update

- Misleading or incorrect information you supply

- Regulatory non-compliance in your content

- Customer harm resulting from incorrect information you provided

- Legal issues arising from your content

You must:

- Verify all content before providing it to us

- Keep all information current and accurate

- Notify us immediately of any content that needs updating

- Review AI outputs regularly to ensure they reflect current information

- Take responsibility for content quality

Content Access:

- Upon request, we will provide copies of all knowledgebase content and training materials

- You should review this content regularly (recommend quarterly minimum)

- Content updates can be requested at any time during service term

6.5 Account Security

Your Security Obligations:

You must:

- Maintain strict confidentiality of all login credentials for accounts we provide or access

- Use strong, unique passwords (minimum 12 characters with mix of uppercase, lowercase, numbers, symbols)

- Enable two-factor authentication (2FA) where available - MANDATORY for GHL sub-accounts

- Not share credentials with unauthorized persons

- Limit account access only to employees who require it for their role

- Immediately revoke access for departed employees or contractors

- Regularly review user access lists (recommend monthly)

- Use secure methods to communicate sensitive information (never via unencrypted email or messaging)

- Implement password managers for credential storage

- Train your staff on security best practices

GoHighLevel (GHL) Sub-Account Security:

For GHL sub-accounts we create and provide access to:

- You are the account owner and solely responsible for account security

- You must enable 2FA on all user accounts (mandatory)

- You must control who has access to the sub-account

- You must monitor login activity and user permissions

- You must secure any API keys or integration credentials

- You are responsible for all activities within your GHL sub-account

- You must notify us within 4 hours of any suspected unauthorized access

Unauthorized Access and Compromised Accounts:

You acknowledge and agree that:

- You are fully responsible for all activities under your account credentials, whether authorized or unauthorized

- We are NOT responsible for any damages, losses, or liabilities resulting from:

- Compromised passwords or credentials

- Unauthorized access to your accounts

- Hacked accounts or security breaches on your end

- Weak passwords or failure to enable 2FA

- Sharing credentials with unauthorized persons

- Former employees retaining access

- Phishing attacks targeting your staff

- Data breaches resulting from your security failures

- Malicious actions by your employees or contractors

Immediate Notification Requirement:

You must notify us IMMEDIATELY (within 4 hours) if:

- You suspect your account has been compromised

- You detect unauthorized access or unusual activity

- Credentials have been exposed or shared inappropriately

- A former employee may still have access

- You receive suspicious emails or phishing attempts related to our services

Our Response to Security Incidents:

Upon notification of suspected unauthorized access, we will:

- Temporarily suspend account access to prevent further damage

- Reset passwords and revoke active sessions

- Assist with security assessment and remediation

- Provide guidance on securing the account

- Resume services once security is restored

However, we are NOT liable for:

- Any damages that occurred before notification

- Loss of data or business during suspension period

- Costs associated with security incident response

- Regulatory fines or penalties resulting from the breach

- Customer claims arising from the security incident

You agree to indemnify us for all claims, damages, or losses arising from compromised accounts or security breaches on your end.

6.6 Indemnification

You agree to indemnify, defend, and hold harmless AI Bridge Club, its directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from:

- Your breach of these Terms

- Your violation of laws or regulations

- Your violation of third-party rights

- Content you provide or approve

- Your use or misuse of our services

- Claims by your customers or third parties related to your use of our services

You specifically agree to indemnify us from claims arising from:

- AI outputs based on content you provided

- Decisions you make based on AI recommendations

- Failure to implement appropriate AI disclaimers to your customers

- Failure to monitor AI interactions appropriately

- Regulatory violations resulting from your use of AI systems

- Compromised accounts, hacked credentials, or security breaches on your end

- Unauthorized access to your GHL sub-account or other systems we provide

- Actions taken by current or former employees with account access

- Failure to implement adequate security measures (passwords, 2FA, access controls)

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7. INTELLECTUAL PROPERTY RIGHTS

7.1 Our Intellectual Property

AI Bridge Club Retains Ownership of:

- Our website, branding, logos, and marketing materials

- The AI Bridge Club name and trademarks

- Our software, systems, and proprietary technology

- Templates, frameworks, and methodologies we've developed

- Our process documentation and business methods

- Pre-existing intellectual property used in delivering services

Your License: During the term of service, we grant you a limited, non-exclusive, non-transferable license to:

- Use our systems to receive services

- Access platforms we provide

- Use deliverables we create for your business purposes only

This license terminates when your service ends.

7.2 Client Intellectual Property

You Retain Ownership of:

- Your business name, branding, logos, and trademarks

- Your existing content and materials

- Your customer data

- Your business information and trade secrets

- Content specifically created for your brand

License You Grant Us: You grant us a limited license to:

- Use your branding/logos in delivering services to you

- Display your content through AI systems and social media

- Store and process your data as necessary for service delivery

- Use your business name in case studies (with permission - see below)

7.3 Created Content and Deliverables

Custom Work Product: For work we create specifically for you:

- Social media posts: You own final approved content

- Chatbot scripts: You own custom conversation flows we develop

- Website content: You own website copy and designs

- Campaign materials: You own email/SMS templates created for you

Underlying Technology: You do NOT own:

- The platforms or systems delivering the content

- AI models or algorithms

- Automation workflows and logic (unless custom-built and paid for separately)

- Software code or infrastructure

Reusable Components: We retain rights to:

- Template frameworks we use across clients

- General knowledge and techniques

- Non-confidential processes and methods

7.4 AI-Generated Content

Ownership of AI Outputs:

- Content generated by AI models (Claude, ChatGPT) in delivering your services is provided to you for your use

- We don't claim ownership of AI-generated outputs created specifically for you

- However, AI providers' terms may limit certain uses

- You're responsible for reviewing and approving all AI-generated content before use

7.5 Use of Client Name and Logo

Case Studies and Marketing:

- We may request permission to use your business name/logo in case studies, testimonials, or marketing materials

- Permission must be explicitly granted in writing

- You may withdraw permission with 30 days' notice

- We'll remove your identifying information within 30 days of notice

General References:

- We may state we provide services to businesses in your industry (without naming you)

- We may use anonymized metrics or examples

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8. ACCEPTABLE USE POLICY

8.1 Prohibited Activities

You must NOT use our services to:

Illegal Activities:

- Violate any UK laws or regulations

- Facilitate illegal transactions

- Distribute controlled substances

- Promote or engage in fraud

- Violate sanctions or export controls

Harmful Content:

- Distribute malware, viruses, or malicious code

- Phishing or social engineering attacks

- Identity theft or impersonation

- Harassment, bullying, or abuse

- Hate speech or discrimination

Spam and Abuse:

- Send unsolicited bulk messages (spam)

- Harvest or scrape contact information

- Use purchased or scraped email/phone lists without proper consent

- Exceed reasonable usage limits (system abuse)

Intellectual Property Violations:

- Infringe copyrights, trademarks, or patents

- Distribute pirated content

- Violate software licenses

Privacy Violations:

- Collect personal data without consent

- Violate data protection laws

- Sell or share customer data without authorization

- Fail to honor opt-out requests

8.2 Fair Use of AI Services

Reasonable Use: Our AI services are priced based on typical business use. Fair use includes:

- Normal customer conversations (estimated 500-2,000/month for chatbots)

- Standard call volumes (estimated 100-500 calls/month for voice agents)

- Reasonable social media posting (8-24 posts/month per platform)

Excessive Use: We may charge additional fees or restrict usage if:

- AI processing exceeds 5x normal volumes consistently

- Call volumes exceed 1,000/month without prior arrangement

- Chatbot conversations exceed 5,000/month without prior arrangement

- Usage indicates system abuse or testing

We'll notify you before charging additional fees and give you opportunity to adjust usage.

8.3 Consequences of Violations

First Violation (Minor):

- Warning issued via email

- Requirement to cease prohibited activity

- Opportunity to remedy within 7 days

Repeat or Serious Violations:

- Immediate suspension of services

- Termination of agreement

- No refund of fees

- Potential legal action for damages

- Reporting to authorities (for illegal activity)

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9. DATA HANDLING AND PRIVACY

9.1 Privacy Policy

Our Privacy Policy (available at https://aibridgeclub.com/privacy-policy) explains how we collect, use, store, and protect personal data. By using our services, you also agree to our Privacy Policy.

Key points:

- We process data in accordance with UK GDPR

- We use sub-processors (GoHighLevel, Anthropic, OpenAI, Google)

- Data may be transferred internationally (primarily USA)

- We implement robust security measures

- We retain data only as long as necessary

9.2 Data Processing Agreement (DPA)

For services involving processing of your customer data, a separate Data Processing Agreement is required under UK GDPR. The DPA governs:

- What data we process and how

- Security obligations

- Data subject rights procedures

- Sub-processor authorizations

- International transfer safeguards

- Data breach notification

- Post-termination data handling

The DPA must be signed before we begin processing customer data.

9.3 Data Retrieval and Portability

During Service Term:

- You can export your data at any time through system tools

- Standard formats: CSV, JSON, PDF

- Bulk exports available upon request (may take 1-3 business days)

Upon Termination:

- 30-day grace period to download all data

- We provide assistance with data export

- After 30 days, data is permanently deleted (except as legally required)

9.4 Data Security

We implement appropriate security measures including:

- Encryption of data in transit and at rest

- Access controls and authentication

- Regular security audits

- Staff confidentiality obligations

- Incident response procedures

- Backup and disaster recovery

However, no system is 100% secure. You acknowledge that internet-based services carry inherent security risks.

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10. CONFIDENTIALITY

10.1 Confidential Information

Definition: Confidential Information includes:

- Business strategies, plans, and financial information

- Customer lists and data

- Proprietary methodologies and processes

- Technical information and trade secrets

- Information marked or identified as confidential

- Information that would reasonably be considered confidential

10.2 Obligations

Both parties agree to:

- Keep Confidential Information strictly confidential

- Use it only for purposes of delivering/receiving services

- Not disclose to third parties without written consent

- Protect it with same care as own confidential information (but not less than reasonable care)

- Limit access to employees/contractors who need to know

10.3 Duration

Confidentiality obligations:

- Begin upon first disclosure of Confidential Information

- Continue during service term

- Survive termination for 5 years

- Survive indefinitely for trade secrets

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11. SERVICE LEVELS AND SUPPORT

11.1 Service Availability

Target Uptime:

- We aim for 99.5% uptime for core services (measured monthly)

- Excludes planned maintenance (notified in advance)

- Excludes third-party platform outages beyond our control

Planned Maintenance:

- Typically performed outside UK business hours (after 10pm or weekends)

- Advance notice provided (minimum 48 hours for major maintenance)

- Emergency maintenance may be performed without notice

11.2 Support Services

What's Included:

- Email support during UK business hours (Monday-Friday, 9am-5pm GMT)

- Response times:

- Critical issues: 4 business hours

- High priority: 1 business day

- Normal priority: 2 business days

- Low priority: 3 business days

- Monthly performance reviews (for Business in a Box clients)

- System monitoring and maintenance

- Bug fixes and error resolution

- Standard optimization and improvements

What's NOT Included:

- 24/7 support (available as add-on)

- Phone support (email preferred for tracking)

- On-site visits

- Training beyond initial onboarding (additional training available)

- Custom development requests

- Services outside agreed scope

11.3 Service Credits

If we fail to meet service availability targets:

- <99.5% uptime (monthly): 5% service credit

- <99% uptime (monthly): 10% service credit

- <98% uptime (monthly): 15% service credit

Service Credit Terms:

- Only applies to prolonged outages (>2 hours continuous)

- Excludes planned maintenance and third-party issues

- Credits applied to next month's invoice

- Must be requested within 30 days of outage

- Maximum credit: 25% of monthly fee

- Credits are your sole remedy for availability issues

11.4 AI Quality Control and Monitoring

Our Monitoring:

- We conduct regular quality checks on AI outputs

- We monitor for unusual patterns or errors

- We apply updates and improvements to AI models

- We maintain conversation logs for quality review

Client Monitoring Responsibilities:

- You should regularly review AI conversation logs

- You should test AI responses periodically

- You should report any concerning AI behavior immediately

- You should implement your own quality controls

Improvement Process:

- AI performance typically improves over first 30-60 days

- We refine scripts based on real interactions

- You can request adjustments at any time

- Optimization is an ongoing collaborative process

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12. WARRANTIES AND DISCLAIMERS

12.1 Our Warranties

AI Bridge Club warrants that:

- Services will be performed in a professional, workmanlike manner

- Services will substantially conform to descriptions in Service Agreement

- We have rights to provide the services

- We'll comply with applicable UK laws in delivering services

- We'll use qualified personnel to deliver services

12.2 Client Warranties

You warrant that:

- You have authority to enter into this agreement

- You own or have rights to content you provide

- Your use of services won't violate any laws or third-party rights

- Information you provide is accurate and complete

- You have necessary consents for data you provide to us

12.3 AI Service Disclaimers

IMPORTANT - READ CAREFULLY:

AI Technology Limitations:

- AI systems may make errors, misunderstandings, or provide incorrect information

- AI cannot replace human judgment for important decisions

- AI-generated content requires human review and approval

- AI systems may reflect biases present in training data

- AI performance varies based on complexity of requests

No Guarantee of Results:

- We don't guarantee specific business outcomes (leads, sales, conversions)

- AI effectiveness depends on many factors including your business, industry, market conditions

- Past performance or examples are not guarantees of future results

12.3.1 AI-Generated Content and Outputs

CRITICAL DISCLAIMER - AI LIMITATIONS:

You acknowledge and agree that:

AI systems (including chatbots, voice agents, and content generation) may produce errors, inaccuracies, hallucinations, or inappropriate responses:

- AI outputs are probabilistic and not deterministic

- AI may misunderstand context, provide outdated information, or generate incorrect responses

- AI may produce responses that are factually incorrect, misleading, or inappropriate

- AI may fail to understand nuance, sarcasm, or complex customer queries

- AI performance varies significantly based on query complexity and context

We are NOT responsible or liable for any AI-generated outputs including:

- Incorrect information provided to your customers

- Inappropriate or unexpected responses

- Misunderstandings or miscommunications with your customers

- Decisions made based on AI recommendations

- Business losses resulting from AI errors or inappropriate responses

- Reputational damage from AI interactions

- Regulatory violations resulting from AI content

- Customer complaints arising from AI interactions

- Loss of customers or business opportunities due to AI performance

- Any consequences arising from AI-generated content or recommendations

Your Responsibilities:

- Review and approve all AI conversation scripts before deployment

- Monitor AI interactions regularly and frequently

- Implement human oversight for critical interactions

- Add disclaimers to your customers where appropriate (e.g., "You are chatting with an AI assistant")

- Train your staff on AI limitations and escalation procedures

- Never rely solely on AI for medical, legal, financial, or other professional advice

- Establish clear escalation paths to human agents

- Regularly review conversation logs and transcripts

- Update AI training content when business information changes

- Implement safeguards for sensitive topics

We strongly recommend:

- Daily or weekly review of AI conversation logs during first month

- At minimum, monthly review of AI interactions thereafter

- Human escalation paths for complex queries

- Clear customer communication about AI usage

- Appropriate disclaimers in your customer communications

- Testing AI responses before going live

- Gradual rollout of AI systems with human backup

- Regular updates to AI knowledgebase and training content

You accept full responsibility for:

- All customer interactions handled by AI systems

- Consequences of AI outputs to your business

- Implementing appropriate safeguards and monitoring

- Compliance with professional and regulatory requirements

- Customer satisfaction and issue resolution

12.4 Third-Party Services

Disclaimer:

- We don't control third-party platforms (social media, AI providers, telecommunications)

- Third-party services may change features, policies, or pricing

- Third-party outages or issues may affect our services

- We're not liable for third-party actions or failures

12.5 "AS IS" Components

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

- Services are provided "AS IS" and "AS AVAILABLE"

- We disclaim all warranties not expressly stated in Section 12.1

- We don't warrant services will be uninterrupted, error-free, or completely secure

- We don't warrant results will meet your expectations

This doesn't affect your statutory rights under UK consumer protection law.

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13. LIMITATION OF LIABILITY

13.1 Liability Cap

Maximum Liability: TO THE MAXIMUM EXTENT PERMITTED BY UK LAW, our total aggregate liability to you for any and all claims arising from or related to our services shall not exceed:

The greater of:

- £5,000, OR

- Total fees paid by you in the 12 months preceding the claim

This applies regardless of legal theory (contract, tort, negligence, etc.).

13.2 Excluded Damages

WE ARE NOT LIABLE FOR:

Indirect or consequential damages including:

- Lost profits or revenue

- Lost business opportunities

- Loss of data (beyond our backup obligations)

- Reputational damage

- Cost of replacement services

- Claims by your customers or third parties

- Customer complaints or loss of customers

- Business interruption losses

- Loss of goodwill

Damages arising from client-side security failures including:

- Compromised accounts or hacked credentials

- Unauthorized access to your GHL sub-account or systems

- Weak passwords or failure to enable two-factor authentication

- Sharing credentials with unauthorized persons

- Former employees retaining access

- Phishing attacks targeting your staff

- Data breaches resulting from your security practices

- Malicious actions by your employees or contractors

Even if we've been advised of the possibility of such damages.

13.3 Exceptions to Limitations

Liability limitations DO NOT apply to:

- Death or personal injury caused by our negligence

- Fraud or fraudulent misrepresentation

- Breaches of confidentiality causing direct monetary loss

- Violations we commit intentionally or with willful misconduct

- Any liability that cannot be excluded or limited under UK law

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14. FORCE MAJEURE

Neither party is liable for failure or delay in performance due to events beyond reasonable control, including:

- Natural disasters (floods, earthquakes, storms)

- War, terrorism, civil unrest

- Government actions, laws, or regulations

- Pandemic or epidemic

- Strikes or labor disputes

- Internet or telecommunications failures

- Power outages

- Cyber attacks on critical infrastructure

If force majeure continues for more than 60 consecutive days, either party may terminate the agreement without penalty.

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15. CHANGES TO TERMS

15.1 Modification Rights

We reserve the right to modify these Terms at any time. Changes may be necessary due to:

- Changes in laws or regulations

- Changes in our services or business model

- Security or operational requirements

- Feedback and improvements

15.2 Notice of Changes

For significant changes:

- We'll provide at least 30 days' advance notice via email

- Notice sent to email address on file

- Changes highlighted in notification

For minor changes:

- Updated Terms posted on website with "Last Updated" date

- Continued use constitutes acceptance

15.3 Your Options

If you don't agree with significant changes:

- You may terminate services within 30 days of notice

- No early termination penalty if you terminate due to significant change

- Termination must be in writing stating reason

Continued use after changes take effect constitutes acceptance.

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16. DISPUTE RESOLUTION

16.1 Good Faith Negotiations

Before initiating formal proceedings, parties agree to:

- Attempt to resolve disputes through good faith negotiation

- Escalate to senior management (owner/director level)

- Document attempts at resolution

- Allow 30 days for negotiation attempts

16.2 Mediation

If negotiation fails, parties agree to:

- Attempt mediation before litigation

- Use a mutually agreed mediator or CEDR (Centre for Effective Dispute Resolution)

- Share mediation costs equally

- Allow 60 days for mediation process

Mediation is not required for:

- Seeking urgent injunctive relief

- Matters under £5,000 (small claims)

- Debt collection

16.3 Jurisdiction and Governing Law

These Terms are governed by the laws of England and Wales.

Exclusive Jurisdiction: Any disputes that cannot be resolved through negotiation or mediation shall be subject to the exclusive jurisdiction of the courts of England and Wales.

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17. GENERAL PROVISIONS

17.1 Entire Agreement

These Terms, together with your Service Agreement, Data Processing Agreement, and Privacy Policy, constitute the entire agreement between the parties and supersede all prior agreements, understandings, negotiations, and discussions.

17.2 Assignment

You may NOT:

- Assign, transfer, or delegate these Terms without our prior written consent

- Exception: Assignment to successor entity in merger or acquisition (with notice)

We may:

- Assign these Terms to an affiliated company

- Assign to a successor entity in merger or acquisition

- Subcontract specific tasks (with our ongoing responsibility)

17.3 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable:

- That provision shall be modified to make it valid and enforceable

- If modification is not possible, that provision shall be severed

- All other provisions remain in full force and effect

17.4 Notices

All formal notices must be in writing and sent to:

For AI Bridge Club:

- Email: [email protected]

- Post: AI Bridge Club Ltd, 1 Sandy Lane, Winterley, Sandbach, Cheshire CW11 4RH

For Client:

- Email and postal address provided in Service Agreement

You must notify us of address changes within 14 days.

17.5 Relationship of Parties

The parties are independent contractors. Nothing in these Terms creates partnership, employment, agency, or franchise relationships.

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18. CONTACT INFORMATION

AI Bridge Club Ltd

Registered Office: 1 Sandy Lane, Winterley, Sandbach, Cheshire CW11 4RH

Phone: 07366 926333

Email: [email protected]

Website: https://aibridgeclub.com

Business Hours: Monday - Friday: 9:00am - 5:00pm GMT

Support Email: [email protected]

Billing Email: [email protected]

Company Number: 16889036

Registered in: England and Wales

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Last Updated: January 2025

Version: 2.0

© 2025 AI Bridge Club Ltd. All rights reserved.

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END OF TERMS OF SERVICE